Hang out with any Positive Reinforcement dog trainer and they're bound to have a shirt in their wardrobe from the online store Woof Cultr: An apparel company that has a very niche market: Force-free trainers. Woof Cultr is the brainchild of Mandy Boutelle, who originally left a career as a hairstylist to become a certified dog walker in San Francisco. When she started doing off-leash group dog walks, she knew she had to learn more about dog training and behavior in order to manage her rowdy young pack. This led her to decide to become a dog trainer. At the start of the pandemic, however, she and her husband decided to move to Oregon and to spread the gospel of positive reinforcement dog training in a unique way: By printing bold-but-simple statements about training and behavior on t-shirts.
Links:
DigiWoof | Web Design & Digital Marketing for Dog Trainers and Pet Pros
The woman behind Woof Cultr: Meet Mandy Boutelle